In cooperation with the Beiersdorf team we developed a first of its kind t-shirt that was able to measure the amount of sweat armpits produced to better understand individuals sweat patterns and the effect of NIVEA antiperspirant on perspiration . In addition to measuring sweat the shirt also has the ability to record the wearer’s movements and the ambient temperature to better identify causes of increased sweating. This shirt was created specifically to fullfil an R&D application, allowing Beiersdorf to gather valuable insights for product development from user trials. The technology integration involved a collection of embroidered conductive threads in the underarm area of the T-shirt along with sensing points in these threads are able to determine changes in conductivity of the textile as a function of the amount of perspiration.

“What was interesting about this project was the use of the latest technologies to improve our products and the ability of MAS to quickly make changes to the developed T-shirt prototypes and to help shape the development process in a goal-oriented manner. The sweat-measuring T-shirt is an advanced solution that constantly supports NIVEA to learn more about the science behind human sweating under real-life conditions and to continuously incorporate this knowledge into the development of new and better antiperspirant products.”

-Beiersdorf Team

Athos is a patented system that enables the world’s first smart clothing to measure how hard your muscles are working using the science of EMG (electromyography). This is combined with powerful AI and a mobile app that gives you insights to truly understand how your body performs. The system has helped athletes at all levels train better and smarter, whatever the goal.

“What stood out for us, was the partnered approach that Moderncraft adopted in taking our product from sketch to scale. This helped create a product that was scalable and robust, which delivered on functional expectations.”

-Dhananjaya Jayalath, Founder Athos

Stress urinary incontinence in women is a common problem. Women often experience urine leaks during sports or while sneezing, laughing or jumping. Carin’s patented smart underwear pairs with a wearable sensor and tracking app to create a tailored exercise program designed to eliminate leaks in a matter of weeks. Carin’s three-part combination of smart textiles, Bluetooth sensor, and a tailored exercise program provides the key. Carin is a perfect fit to achieve pelvic floor strength in any busy lifestyle. You can learn more about Carin here!

“The Moderncraft team helped LifeSense provide a high quality, comfortable and stylish product for women, using the latest production technologies.”
-Lifesense Group

Combining Clim8’s advanced intelligent thermal technology and MAS Holdings’ Twinery innovation, ODLO’s I-THERMIC uses the most advanced active heating textile technology available to give wearers full control of their personal microclimate via the integrated app. The ODLO I-THERMIC base and midlayers are powered by an attached waterproof battery, providing four hours of continuous heating, or a full day of microclimate management, reducing the need for extra layers and avoiding wet, cold, sweaty clothes caused by overdressing during winter.

“Effective temperature control is important in colder weather, but also others kinds of outdoor activities and conditions. Whether you ski, climb or hike, nobody wants to look bulky, overheat, freeze or constantly remove layers. I-THERMIC gives you the freedom and lightness. With ODLO I-THERMIC your ski day will not be ruined”
-Timo Pape, ODLO Brand Director

Integrating a light array into a raincoat, was a challenge that we were eager to undertake. By integrating our lighting technology onto the sleeve of a raincoat for the Napapijiri brand under the VF Corporation, we were able to create an eye-catching and functional piece of clothing that illuminated their brand logo and created excitement around the brand. This stellar lighting system integration allowed the brand to engage with its customers while offering an aesthetic spin through lighting. This technology is powered by a rechargeable lithium-ion battery module and can provide power up to 8 hours on a single charge.